10 Famous Brands We Mistake for Product Names: Generic Trademark Explained in Hinglish

Hum Kyun Brand Ke Naam Ko Hi Product Samajh Lete Hain?

Kya aapne kabhi socha hai ki jab hum dukan par jate hain, toh hum aksar 'Noodles' maangne ki jagah 'Maggi' kyun mangte hain? Ya phir jab humein kisi document ki copy chahiye hoti hai, toh hum 'Photocopy' ki jagah 'Xerox' kyun kehte hain? Ye koi coincidence nahi hai. Marketing ki duniya mein ise ek bada achievement mana jata hai, lekin iska ek technical naam bhi hai jise 'Generic Trademark' kehte hain.

Generic Trademark tab banta hai jab koi brand itna zyada popular ho jata hai ki log uske asli product ka naam hi bhool jate hain. Poore desh mein, aur khaaskar India mein, aise bahut saare brands hain jo ab hamari rozana ki bhasha ka hissa ban chuke hain. Aaj ke is article mein hum aise hi 10 bade brands ke bare mein baat karenge jinhe log aksar product ka naam samajh lete hain.

1. Xerox: Photocopy Machine Ka Asli Naam

Sabse common example hai Xerox. Office ho ya college, har jagah log yahi kehte hain ki 'Iska Xerox kara lo'. Lekin sach toh ye hai ki Xerox ek American company ka naam hai jo printer aur digital document products banati hai. Is machine se nikalne wali copy ko 'Photocopy' kaha jata hai. Xerox itna purana aur bharosemand brand raha hai ki logon ne is process ko hi Xerox kehna shuru kar diya. Aaj bhi bahut kam log 'photocopy' word ka use karte hain.

2. JCB: Backhoe Loader Machine

Social media par 'JCB ki khudai' wale memes toh aapne zaroor dekhe honge. Hum sab us peele rang ki machine ko JCB kehte hain jo sadkon par khudai karti hai. Lekin kya aapko pata hai ki JCB ek UK ki company ka naam hai? Inka poora naam Joseph Cyril Bamford hai, jo inke founder ka naam tha. Jo machine hum dekhte hain, uska sahi naam 'Backhoe Loader' hai. JCB toh aur bhi bahut saari construction machines banati hai, lekin India mein ye peeli machine hi JCB ke naam se famous ho gayi.

3. Maggi: Instant Noodles Ka Dusra Naam

Bachchon se lekar badon tak, sabki favourite hai Maggi. Lekin kya aapko pata hai ki Maggi sirf ek brand hai? Iska product category 'Instant Noodles' hai. Nestle company ka ye brand India mein itna chha gaya ki log dukan par jaakar kisi bhi company ke noodles ko Maggi hi bol dete hain. Chahe wo kisi aur brand ke noodles kyun na hon, ghar par sab yahi kehte hain ki 'Chalo Maggi banate hain'.

4. Dalda: Vanaspati Ghee Ki Pehchan

Purane zamane se lekar aaj tak, India mein 'Dalda' word bahut popular hai. Log ise 'Dalda Ghee' kehte hain, lekin Dalda ek brand ka naam tha jo 'Vanaspati Ghee' bechta tha. Ye brand itna bada ho gaya ki logon ne har tarah ke vanaspati ghee ko Dalda kehna shuru kar diya. Asal mein ye ek vegetable fat hota hai jo asli ghee ke alternative ke taur par banaya gaya tha.

5. Surf: Detergent Powder Ka King

Kya aapne kabhi ghar mein suna hai ki 'Surf lekar aao'? Aksar log detergent powder ya washing powder ko hi 'Surf' keh dete hain. Surf Excel, jo ki Hindustan Unilever ka ek brand hai, usne market mein apni aisi pakad banayi ki logon ke liye detergent powder ka matlab hi Surf ho gaya. Chahe dukan par koi bhi powder mil raha ho, hum use Surf hi bulate hain.

6. Pampers: Baby Diapers

Chhote bachchon ke liye use hone wale diapers ko log aksar 'Pampers' bolte hain. Pampers asal mein Procter & Gamble (P&G) ka ek brand hai. Duniya bhar mein aur India mein bhi, disposable diapers ki shuruat karne wale brands mein ye top par tha. Isi wajah se aaj bhi bahut saari maayein dukan par jaakar 'Pampers ka packet dena' hi kehti hain, chahe unhe kisi bhi brand ka diaper chahiye ho.

7. Vaseline: Petroleum Jelly

Thand ke mausam mein hothon par lagane wali 'Vaseline' asal mein 'Petroleum Jelly' hai. Vaseline brand ne ise itne saalon se becha hai ki log iska chemical naam bhool chuke hain. Ye brand skin care mein itna famous hai ki log kisi bhi brand ki petroleum jelly ko Vaseline hi samajh lete hain.

8. PVR: Priya Village Roadshow

Hum sab movie dekhne PVR jate hain, lekin bahut kam logon ko pata hai ki PVR ka full form kya hai. PVR ka matlab hai 'Priya Village Roadshow'. Ye ek cinema chain hai. Kai baar log multiplex ko hi PVR kehne lagte hain, jo ki sahi nahi hai. PVR sirf ek specific brand hai jo movies dikhane ka kaam karta hai.

9. Jaquar: Sanitaryware vs Car Brand

Aksar log bathroom fittings ke brand 'Jaquar' ko car brand 'Jaguar' se confuse kar dete hain. Bathroom mein lagne wale taps aur showers banane wali Jaquar ek alag Indian brand hai. Iska luxury car brand Jaguar se koi lena-dena nahi hai. Dono ki spelling aur products bilkul alag hain, lekin naam milta-julta hone ki wajah se log confuse hote hain.

10. Thermos: Vacuum Flask

Jis flask mein hum chai ya pani garam rakhne ke liye use karte hain, uska sahi naam 'Vacuum Flask' hai. Thermos asal mein ek company ka naam hai jisne sabse pehle ise commercial level par bechna shuru kiya tha. Ye brand itna iconic ban gaya ki dictionary mein bhi kai baar vacuum flask ki jagah thermos word ka use dikh jata hai.

Kya Ye Brands Ke Liye Achha Hai?

Aapko lag raha hoga ki ye toh bahut achhi baat hai ki log brand ka naam hi use karte hain. Lekin marketing ki duniya mein iska ek nuksan bhi hai. Jab koi naam 'generic' ho jata hai, toh company apna trademark lose kar sakti hai. Iska matlab hai ki koi bhi doosri company us naam ka use kar payegi kyunki ab wo ek aam shabd ban chuka hai. Isliye companies hamesha ye koshish karti hain ki log unke brand name aur product name mein fark samjhein.

Umeed hai ki agli baar jab aap dukan par jayenge, toh aapko yaad rahega ki aap brand ka naam le rahe hain ya product ka. Aisi hi interesting jaankari ke liye hamare aur articles zaroor padhein.

Also read: Branding ke piche ki science aur marketing tips.

Also read: Top 10 Indian brands jo ab global ho chuke hain.

Frequently Asked Questions (FAQ)

• Q: Generic Trademark kya hota hai?
  A: Jab koi brand name itna famous ho jaye ki log use product category ke naam ki tarah use karne lagein, toh use generic trademark kehte hain.
• Q: Kya Maggi ek generic trademark hai?
  A: India mein log ise noodles ki jagah use karte hain, lekin legal taur par Nestle ne apna trademark bachaya hua hai.
• Q: JCB ka sahi naam kya hai?
  A: JCB ek company hai, peeli machine ka sahi naam 'Backhoe Loader' hai.
• Q: Kya companies ko generic hone se dar lagta hai?
  A: Haan, kyunki isse wo apne brand name par exclusive rights kho sakte hain.